Investor FAQs

Baidu’s headquarters are in Beijing, China. The Company also has offices in Shanghai, major cities in Guangdong Province, Japan, USA, Thailand, Brazil, Egypt and Indonesia.

Baidu’s fiscal year ends on December 31.

We had approximately 33,500 full time employees as of December 31, 2025.

The information on Baidu’s Board of Directors can be found here

The information on Baidu’s management team can be found here

Our mission is to make the complicated world simpler through technology.

We would love to hear from you and we strive to respond to queries in a timely fashion. To request additional information, you can fill out the Information Request form here. Alternatively, investor inquiries can be directed to ir@baidu.com; media inquiries can be directed to intlcomm@baidu.com Our address and contact are below:

Baidu Campus
No. 10, Shangdi 10th Street
Haidian District, Beijing
China
100085
Tel. +86-10-5992-8888
Fax: +86-10-5992-0000

Baidu (NASDAQ: BIDU) went public on August 5, 2005 on the NASDAQ exchange at a price of $27 per American depositary share (ADS).

Currently, each ADS represents eight Class A ordinary shares.

Baidu changed the ratio of its American depositary shares ("ADSs") representing Class A ordinary shares from one (1) ADS for one (1) share to ten (10) ADSs for one (1) share, taking effect on May 12, 2010.

Baidu changed in the American depositary share ("ADS") ratio proportionate to the Share Subdivision from ten (10) ADSs representing one (1) Class A ordinary share to one (1) ADS representing eight (8) Class A ordinary shares (the "ADS Ratio Change"), to take effect on March 1, 2021.

Baidu, Inc., our holding company in the Cayman Islands, has never declared or paid any dividends on our ordinary shares as of March 17, 2026. In the first quarter of 2026, our board approved the adoption, for the first time, of a dividend policy for our ordinary shares. Future dividend distributions will be supported by sustainable funding sources, primarily derived from operating profits and potentially supplemented by proceeds from non-core asset disposals and other investment returns. Our board intends to establish a clear, balanced policy framework that aligns shareholder returns with the continued strategic growth of our company. We expect to declare the first payment of dividend in 2026. The declaration, timing, and amount of any future dividend will be subject to the determination of the board at its discretion based on factors such as our financial performance, capital requirements, prevailing market conditions and other considerations that the board deems relevant. A formal announcement of the dividend will be made after the board’s review and approval.

Ernst and Young Hua Ming

Maples Finance Limited

Yes, Baidu issues quarterly earnings reports, usually in April, July, October and February. All these quarterly reports and annual reports can be accessed here. Our annual reports will be available on the SEC Filings you can also contact Baidu's Investor Relations to get a hard copy of the annual reports.

Archived webcasts of our past earnings conference calls can be found here

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Baidu is committed to CSR on multiple fronts. We leverage our brand, technology platform and large base of users and partners to help our community. Our CSR reports can be downloaded from http://csr.baidu.com/download.html.

Baidu sells its online marketing services through both direct sales teams and a distribution network. Currently, Baidu has a direct sales presence in Beijing, Shanghai and major cities in Guangdong province while leveraging distribution networks in lower tier cities.

Baidu has a diverse mix of online marketing customers that predominantly consists of small and medium sized enterprises, but includes corporations of all sizes. These customers are spread across a range of industries and geographies.

Phoenix Nest is one of Baidu’s current online marketing platforms, which was launched in April 2009. Through an enhanced algorithm that generates more relevant online marketing and provides customers with additional tools and information to help them better manage their spending and achieve higher ROI, Phoenix Nest is designed to improve relevance in paid search and increase value for customers, thus driving monetization efficiency. Baidu has opened online marketing on mobile search to all customers to allow them to promote their products and services. Besides text descriptions, customers can also promote their applications on mobile search.

Baidu Union is the program through which Baidu expands distribution of the customers’ sponsored links or advertisements by leveraging traffic directed from the Baidu Union members’ internet properties. Baidu makes payments to Baidu Union members for acquisition of traffic.