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Baidu Officially Launches Online C2C Platform

Oct 28, 2008

BEIJING, Oct. 28 /Xinhua-PRNewswire/ -- Baidu.com, Inc. (Nasdaq: BIDU), the leading Chinese language Internet search provider, today announced the official launch of a beta version of its online C2C platform, called "Baidu Youa" ( http://www.youa.com ). Baidu Youa is an online shopping system through which merchants can sell their products and services at Baidu-registered stores. The customers, driven to these stores primarily through Baidu's market leading search engine, will be able to use a Baidu-branded online payment system, BaiFuBao, to make purchases. BaiFuBao was created in-house by Baidu's research and development team and is ready to be utilized on the C2C platform.

(Logo: http://www.newscom.com/cgi-bin/prnh/20041011/BAIDULOGO )

"Baidu Youa continues Baidu's tradition of providing the best possible online experience for our users," said Mr. Jun Yu, Baidu's vice president of products. "This new C2C platform provides user-friendly shopping with emphasis on customer service." Mr. Yu continued, "Our expansion into China's early- stage e-commerce market is a natural move for Baidu as Chinese netizens are becoming more comfortable shopping online. With our vast user community, technological expertise, mature product offering and deep understanding of Chinese Internet landscape, we believe that we have a competitive edge in China's C2C arena and look forward to taking full advantage of the growth potential of this sector of the Internet."

In the invitation-only preliminary testing stage, 10,000 sellers were selected from over 100,000 applications to become the first merchants of Baidu Youa. Meanwhile, 50,000 users from Baidu's online community platforms were selected to be Baidu Youa's first customers. In the short test period, merchants uploaded more than 1 million items for sale.

About Baidu

Baidu.com, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs, each of which represents one Class A ordinary share, are currently trading on the NASDAQ Global Select Market under the symbol "BIDU."

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. All information provided in this press release is as of October 28, 2008, and Baidu undertakes no duty to update such information, except as required under applicable law.

    For futher information, please contact:

    Investor inquiries:


      Linda Sun
      Baidu.com, Inc.
      Tel:   +86-10-8262-1188
      Email: ir@baidu.com

      Helen Plummer
      Ogilvy Financial, Beijing
      Tel:   +86-10-8520-3090
      Email: helen.plummer@ogilvy.com


      Thomas Smith
      Ogilvy Financial, New York
      Tel:   +1-212-880-5269
      Email: thomas.smith@ogilvypr.com

    Media inquiries:

     Ceren Wende
     Ogilvy Financial, Beijing
     Tel:   +86-10-8520-6514
     Email: ceren.wende@ogilvy.com

SOURCE  Baidu.com, Inc.
    -0-                             10/28/2008
    /CONTACT: Investor inquiries: China - Linda Sun of Baidu.com, Inc., +86-
10-8262-1188, or ir@baidu.com; Or Helen Plummer of Ogilvy Financial, Beijing,
+86-10-8520-3090, or helen.plummer@ogilvy.com; Or U.S. - Thomas Smith of
Ogilvy Financial, New York, +1-212-880-5269, or thomas.smith@ogilvypr.com; Or
Media inquiries: Ceren Wende of Ogilvy Financial, Beijing, +86-10-8520-6514,
or ceren.wende@ogilvy.com /
    /Photo:   http://www.newscom.com/cgi-bin/prnh/20041011/BAIDULOGO
              PRN Photo Desk, 888-776-6555 or 212-782-2840/
    /Web site:  http://www.youa.com /

CO:  Baidu.com, Inc.
ST:  China

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6756 10/28/2008 08:13 EDT http://www.prnewswire.com