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Herman Yu

Herman Yu

Chief Strategy Officer and Chief Financial Officer


Mr. Yu has served as our chief financial officer since September 2017, overseeing our finance and purchasing functions. In August 2021, Mr. Yu was also appointed our chief strategy officer. Prior to joining Baidu, Mr. Yu served as the chief financial officer of Weibo Corp., a social media company (NASDAQ: WB) from 2015 to 2017. Prior to Weibo, Mr. Yu worked at SINA Corp., a leading portal from 2004 to 2015, beginning as VP of Finance and in 2006 became the chief financial officer. Mr. Yu currently serves on the board of directors of ZTO Express Inc., an express delivery company (NYSE: ZTO; SEHK:2057), and iQIYI (NASDAQ: IQ). Mr. Yu, a California Certified Public Accountant, received his bachelor’s degree in economics from the University of California, Santa Cruz, and master in accountancy (MAcc) from the University of Southern California.