Consent of Independent Registered Public Accounting Firm
We consent to the reference to our firm under the caption Experts in this Registration Statement (Form
F-3) and related Prospectus of Baidu, Inc. for the registration of its debt securities and to the incorporation by reference therein of our reports dated March 31, 2017, with respect to the consolidated
financial statements of Baidu, Inc., and the effectiveness of internal control over financial reporting of Baidu, Inc., included in its Annual Report (Form 20-F) for the year ended December 31, 2016,
filed with the Securities and Exchange Commission.
/s/ Ernst & Young Hua Ming LLP
Beijing, Peoples Republic of China
June 26, 2017