BEIJING, Dec. 4 /Xinhua-PRNewswire/ -- Baidu.com, Inc. (Nasdaq: BIDU), the
leading Chinese language internet search provider, today announced its
intention to enter the Japanese search market in 2007.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041011/BAIDULOGO )
''Since our successful listing on Nasdaq in 2005, we have been committed
to delivering the best user search experience in Chinese language search and
creating exceptional value for our shareholders,'' said Robin Li, Baidu's
Chairman and CEO. ''We believe that our proven strength in non-English
language search, the high internet penetration in Japan, as well as
similarities between the Chinese and Japanese languages make this market an
ideal next step for Baidu.''
Mr. Li noted that Baidu has conducted more than six months of extensive
research into the development of Japanese language search technology.
''We are confident that Japan's search engine users will appreciate
Baidu's powerful Japanese language search technology that will offer a user-
friendly alternative to existing search engines,'' added Mr. Li.
According to independent surveys, Baidu currently commands more than 60%
of the Internet search market in China(1) and is the fourth most trafficked
website in the world(2).
(1) The market share information is derived from CNNIC: 2006 China Search
Engine Market Survey
(2) The traffic information is derived from Alexa.com, based on a three-
month average as of May 12, 2006
Baidu.com, Inc. is the leading Chinese language Internet search provider.
As a technology-based media company, Baidu aims to provide the best way for
people to find information. In addition to serving individual Internet search
users, Baidu provides an effective platform for businesses to reach potential
customers. Baidu's ADSs, each of which represents one Class A ordinary share,
are currently trading on the NASDAQ Global Market under the symbol ''BIDU''.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," ''confident'' and similar
statements. Among other things, expectations about the Japanese search market
and quotations from management in this announcement contain forward-looking
statements. Statements that are not historical facts, including statements
about Baidu's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties that could
cause actual results to differ materially from those contained in any forward-
looking statements. Further information regarding these and other risks is
included in our annual report on Form 20-F and other documents filed with the
Securities and Exchange Commission. All information provided in this press
release is as of December 4, 2006, and Baidu undertakes no duty to update such
information, except as required under applicable law.
For more information, please contact:
Tel: +86-10-8262-1188 x8239
Investors and media:
Ogilvy Public Relations Worldwide (Beijing)
Ogilvy Public Relations Worldwide (New York)
SOURCE Baidu.com, Inc.
/CONTACT: Investors - Lesley Zhang of Baidu.com, Inc., +86-10-8262-1188
x8239 or firstname.lastname@example.org; Investors and media in China - Rory Macpherson of
Ogilvy Public Relations Worldwide (Beijing), +86-10-8520-6553 or
email@example.com; US - Thomas Smith of Ogilvy Public Relations
Worldwide (New York), +1-212-880-5269, or firstname.lastname@example.org/
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/Web site: http://www.baidu.com /
CO: Baidu.com, Inc.
IN: CPR ECM ITE MLM PUB
SU: ASI PDT
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9092 12/04/2006 04:44 EST http://www.prnewswire.com