BEIJING, Nov. 8 /Xinhua-PRNewswire/ -- Baidu Inc. (Nasdaq: BIDU), the
leading Chinese Internet search provider, and eBay EachNet, the leading
e-commerce company in China, today announced an agreement to collaborate in
new ways that will enable each company to better serve their millions of users,
merchants and advertisers in China.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041011/BAIDULOGO )
The multi-year agreement is focused on three areas of enhanced cooperation:
Baidu will promote PayPal Beibao, PayPal's service in China, as the preferred
online payment method on Baidu. In return, Baidu will become the exclusive
provider of text-based search advertising on eBay EachNet, eBay's China
subsidiary and a leading e-commerce company in China. Additionally, eBay
EachNet and Baidu will develop a co-branded toolbar designed to leverage each
other's expertise in online protection.
''eBay EachNet has worked closely with Baidu since 2000, and we are very
pleased to continue and further develop this long-standing relationship,"
said Jeff Liao, CEO of eBay EachNet. ''As the leading search advertising
platform in China, Baidu offers a dynamic online audience and drives
significant traffic through its search service and other community channels to
our site. We are excited to work together on new ways to better serve users,
merchants and online advertisers in China.''
''We're very pleased to form this strategic partnership with eBay
EachNet,'' said David Zhu, COO of Baidu. ''Today, online shopping is one of
the fastest growing segments in China and as the most vibrant online trading
community in China, eBay EachNet has been playing a driving role in that
development. By leveraging Baidu's leading technology to link users and
merchants to relevant advertising across eBay EachNet's platform, this
partnership will increase eBay EachNet's ability to deliver value to their
users, merchants and advertisers in China.''
The two companies plan to begin testing the text-based search advertising
on eBay EachNet in the first quarter of 2007 and expect to have the full
implementation in place during the second quarter of 2007.
Additional details of the agreement include:
Baidu will add PayPal Beibao to its paid search channel as the preferred
online payment service provider. Baidu will also promote PayPal Beibao's
payment service as the preferred third-party payment solution on the Baidu
Points platform. Baidu will also encourage its small and medium-sized
merchants to use PayPal Beibao as their online payments processor.
Search and Advertising
Baidu will become the exclusive provider of text-based advertising on eBay
EachNet. This agreement provides Baidu advertisers with access to one of the
most robust online communities in China while enhancing the shopping
experience for eBay EachNet buyers by making it easier to find the products
they seek. eBay EachNet and Baidu have also agreed to work together more
closely to better optimize eBay EachNet pages for Baidu's natural search
Baidu and eBay EachNet plan to integrate their respective toolbar features.
The co-branded toolbar will allow users to click on an eBay EachNet icon
directly from the Baidu toolbar menu and be immediately directed to the eBay
EachNet homepage. The Baidu toolbar has been downloaded by more than 20
million Baidu users to date, and lets consumers quickly link to preferred
Baidu locations while offering enhanced online protection. The new co-branded
toolbar will make it even easier for consumers to take advantage of both
companies' offerings by providing quick access to information wherever they
are on the Web.
At this time, eBay and Baidu do not expect this agreement to have a
material impact on their respective financial results during the period of the
About eBay EachNet
eBay EachNet is the leading e-commerce company in China, allowing its
community of users to buy and sell a wide range of items, from clothing and
antique calligraphy to computers and real estate, in both auction and
fixed-price formats. EachNet was founded in Shanghai in 1999, and became an
eBay company in 2002.
Baidu.com, Inc. is the leading Chinese language Internet search provider.
As a technology-based media company, Baidu aims to provide the best way for
people to find information. In addition to serving individual Internet search
users, Baidu provides an effective platform for businesses to reach potential
customers. Baidu's ADRs, each of which represents one Class A ordinary share,
are currently trading on the NASDAQ Global Market under the symbol ''BIDU.''
For more information please contact:
Tel: +86-10-8262-1188 x8239
Ogilvy Public Relations Worldwide (Beijing)
Ogilvy Public Relations Worldwide (New York)
SOURCE Baidu.com, Inc.
/CONTACT: Catherine England of eBay Inc., +1-408-376-8315, or
firstname.lastname@example.org; China - Lesley Zhang of Baidu.com, Inc., +86-10-8262-1188
x8239, or email@example.com, or Rory Macpherson of Ogilvy Public Relations
Worldwide (Beijing), +86-10-8520-6553 or firstname.lastname@example.org, or in US
- Thomas Smith of Ogilvy Public Relations Worldwide (New York),
+1-212-880-5269, or email@example.com, both for BAIDU /
/Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041011/BAIDULOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840/
/Web site: http://www.baidu.com /
CO: Baidu.com, Inc.; eBay EachNet
IN: CPR ECM ITE MLM PUB
SU: ASI LIC
-- CNW021 --
0959 11/08/2006 06:57 EST http://www.prnewswire.com