BEIJING, Jan 23, 2008 /Xinhua-PRNewswire via COMTEX News Network/ -- Baidu.com, Inc. (Nasdaq: BIDU),
the leading Chinese language Internet search provider, today announced the
formal launch of its Japanese language search engine, http://www.baidu.jp ,
run by Baidu's Japanese subsidiary, Baidu, Inc.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041011/BAIDULOGO )
"We are very excited to officially enter the Japanese search market," said
Robin Li, Baidu's chairman and CEO. "With Baidu's strengths in developing
user-focused Chinese language search and the qualified team we have on the
ground in Japan, and given the success we have already encountered after
nearly one year of testing our beta site, we are confident that we can provide
a high quality Japanese language search engine."
"Japan is one of the world's most connected societies, and we have already
seen positive reception from local users using our beta website," added Masuda
Jun, Vice President of Baidu's Japanese subsidiary. "Following the formal
launch of our Japan site, we expect to see even greater user reception to the
four different Japanese language services we will offer, including web search,
image search, video search and blog search services."
Baidu, Inc will focus on developing search products that compliment
Japanese users' habits and preferences.
Baidu announced its intentions to enter the Japanese search market in
December 2006 and began server testing in Japan in March 2007.
Baidu.com, Inc. is the leading Chinese language Internet search provider.
As a technology-based media company, Baidu aims to provide the best way for
people to find information. In addition to serving individual Internet search
users, Baidu provides an effective platform for businesses to reach potential
customers. Baidu's ADSs, each of which represents one Class A ordinary share,
are currently trading on the NASDAQ Global Select Market under the symbol
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and similar
statements. Among other things, quotations from management in this
announcement contain forward-looking statements. Statements that are not
historical facts, including statements about Baidu's beliefs and expectations,
are forward-looking statements. Forward-looking statements involve inherent
risks and uncertainties that could cause actual results to differ materially
from those contained in any forward-looking statements. Further information
regarding these and other risks is included in our annual report on Form 20-F
and other documents filed with the Securities and Exchange Commission. All
information provided in this press release is as of January 23, 2008, and
Baidu undertakes no duty to update such information, except as required under
For more information, please contact:
For investor inquiries please contact:
For investor and media inquiries please contact:
Ogilvy Public Relations Worldwide (Beijing)
In the US:
Ogilvy Public Relations Worldwide (New York)
SOURCE Baidu.com, Inc.