New ad product will deliver comprehensive contents for brand name searches
BEIJING, Dec. 3 /Xinhua-PRNewswire/ -- Baidu.com, Inc. (Nasdaq: BIDU), the
leading Chinese language Internet search provider, today announced its plan to
launch a new advertising product, "Brand-Link," which will generate a wide
range of brand-specific content when Internet users search for the brand names
that subscribe to this new product. A number of leading brand names are
currently participating in a pilot for the model.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041011/BAIDULOGO )
A Baidu search for a brand name that subscribes to Baidu's Brand-Link will
generate a wide range of brand-related specific content, including news
reports, promotional announcements, product information and marketing
campaigns. Baidu expects this product to generate increasing traffic and
enhance brand recognition for its online marketing customers.
"Baidu's new Brand-Link demonstrates that an innovative search engine can
become an increasingly important channel for showcasing brand images," said
Haoyu Shen, Baidu's Vice President of Business Operations. "Baidu's cutting-
edge technology and focus on understanding our users allow us to develop the
most efficient and relevant advertising products for our expanding base of
brand advertisers. We believe that our innovative integration of search and
brand advertising will provide an effective marketing means for our
"Brand-Link represents the latest addition to Baidu's existing suite of
breakthrough Internet advertising products, including contextual advertising,
behavioral targeting and Baidu TV," Mr. Shen added.
Baidu.com, Inc. is the leading Chinese language Internet search provider.
As a technology-based media company, Baidu aims to provide the best way for
people to find information. In addition to serving individual Internet search
users, Baidu provides an effective platform for businesses to reach potential
customers. Baidu's ADSs, each of which represents one Class A ordinary share,
are currently trading on the NASDAQ Global Market under the symbol "BIDU."
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and similar
statements. Among other things, quotations from management in this
announcement contain forward-looking statements. Statements that are not
historical facts, including statements about Baidu's beliefs and expectations,
are forward-looking statements. Forward-looking statements involve inherent
risks and uncertainties that could cause actual results to differ materially
from those contained in any forward- looking statements. Further information
regarding these and other risks is included in our annual report on Form 20-F
and other documents filed with the Securities and Exchange Commission. All
information provided in this press release is as of December 3, 2007, and
Baidu undertakes no duty to update such information, except as required under
For investor inquiries, please contact:
For investor and media inquiries, please contact:
Ogilvy Public Relations Worldwide (Beijing)
In the US:
Ogilvy Public Relations Worldwide (New York)
SOURCE Baidu.com, Inc.
/CONTACT: For investor inquiries, Linda Sun of Baidu.com, Inc., +86-10-
8262-1188, firstname.lastname@example.org; For investor and media inquiries, In China: Helen
Plummer of Ogilvy Public Relations Worldwide (Beijing), +86-10-8520-3090,
Helen.email@example.com, or In the US: Thomas Smith of Ogilvy Public
Relations Worldwide (New York), +1-212-880-5269, firstname.lastname@example.org,
both for Baidu.com, Inc./
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/Web site: http://www.baidu.com /
CO: Baidu.com Inc.
IN: CPR MLM ITE ENT
SU: PDT ASI
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