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Baidu Announces Third Quarter 2016 Results
Oct 27, 2016

BEIJING, Oct 27, 2016 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU) ("Baidu" or the "Company"), the leading Chinese language Internet search provider, today announced its unaudited financial results for the third quarter ended September 30, 2016[1].

Baidu, Inc. Corporate Logo

"We saw further improvements in customer quality in the third quarter as we continued to implement stricter standards for online marketers," said Robin Li, Chairman and CEO of Baidu. "During the quarter the growing popularity of our news feed product helped drive user stickiness in search and across the Baidu content ecosystem. We look forward to further innovating through initiatives such as our digital assistant Duer and autonomous cars, and to bringing new AI-based applications to market."

"We continue to enhance user experience by taking proactive measures to raise customer quality and foster a healthier industry environment," said Jennifer Li, CFO of Baidu. "Looking ahead, we will maintain this focus on delivering the best user experience, while investing in technology and infrastructure to drive long term growth."

Third Quarter 2016 Operational Highlights

  • Mobile search monthly active users (MAUs) were 660 million for the month of September 2016, an increase of 3% year-over-year
  • Mobile maps MAUs were 348 million for the month of September 2016, an increase of 7% year-over-year
  • Gross merchandise value[2] (GMV) for Transaction Services totaled RMB19.4 billion ($2.9 billion) for the third quarter of 2016, an increase of 49% year-over-year
  • Baidu Wallet activated accounts reached 90 million at the end of September 2016, an increase of 99% year-over-year

Third Quarter 2016 Financial Highlights

  • Total revenues in the third quarter of 2016 were RMB18.253 billion ($2.737 billion), a 0.7% decrease from the corresponding period in 2015, and 6.7% year-over-year increase, excluding Qunar[3] in the third quarter of 2015. Mobile revenue represented 64% of total revenues for the third quarter of 2016, compared to 54% for the corresponding period in 2015.
  • Operating profit in the third quarter of 2016 was RMB2.787 billion ($417.9 million), an 11.0% increase from the corresponding period in 2015. Transaction Services reduced non-GAAP operating margins by 21.4 percentage points and iQiyi further reduced non-GAAP operating margins by 7.7 percentage points for the third quarter of 2016.
  • Net income attributable to Baidu in the third quarter of 2016 was RMB3.102 billion ($465.2 million), a 9.2% increase from the corresponding period in 2015. Diluted earnings attributable to Baidu per ADS for the third quarter of 2016 were RMB8.51 ($1.28); non-GAAP net income attributable to Baidu[4] in the third quarter of 2016 was RMB3.447 billion ($516.9 million), a 6.3% increase from the corresponding period in 2015; non-GAAP diluted earnings per ADS[5] for the third quarter of 2016 were RMB9.92 ($1.49).

In the following section, comparison and analysis are provided based on reported consolidated financial results. For ease of comparison, a table with apples-to-apples adjusted financials and metrics excluding Qunar can be found at the end of the following section.

Third Quarter 2016 Results

Baidu reported total revenues of RMB18.253 billion ($2.737 billion) for the third quarter of 2016, representing a 0.7% decrease from the corresponding period in 2015.

Online marketing revenues for the third quarter of 2016 were RMB16.490 billion ($2.473 billion), representing a 6.7% decrease from the corresponding period in 2015. Baidu had about 524,000 active online marketing customers[6] in the third quarter of 2016, representing a 15.9% decrease from the corresponding period in 2015.

Revenue per online marketing customer for the third quarter of 2016 was approximately RMB31, 300 ($4,694), a 10.6% increase from the corresponding period in 2015.

Traffic acquisition cost as a component of cost of revenues was RMB2.594 billion ($389.1 million), representing 14.2% of total revenues, as compared to 13.1% in the corresponding period in 2015 and 15.9% in the second quarter of 2016.

Bandwidth costs as a component of cost of revenues were RMB1.241 billion ($186.1 million), representing 6.8% of total revenues, compared to 5.3% in the corresponding period in 2015.

Depreciation costs as a component of cost of revenues were RMB802.3 million ($120.3 million), representing 4.4% of total revenues, compared to 3.6% in the corresponding period in 2015.

Operational costs as a component of cost of revenues were RMB1.159 billion ($173.7 million), representing 6.3% of total revenues, compared to 6.8% in the corresponding period in 2015.

Content costs as a component of cost of revenues were RMB2.211 billion ($331.6 million), representing 12.1% of total revenues, compared to 5.0% in the corresponding period in 2015. The increase was mainly due to iQiyi's increased content costs.

Selling, general and administrative expenses were RMB3.596 billion ($539.2 million), representing a decrease of 36.9% from the corresponding period in 2015. The year-over-year decrease was primarily due to a decrease in promotional spending for transaction services.

Research and development expenses were RMB2.614 billion ($391.9 million), a 2.8% decrease from the corresponding period in 2015.

Share-based compensation expenses, which were allocated to related operating costs and expense line items, were RMB418.1 million ($62.7 million) in the third quarter of 2016, compared to RMB400.3 million in the corresponding period in 2015.

Operating profit was RMB2.787 billion ($417.9 million), representing an 11.0% increase from the corresponding period in 2015. Non-GAAP operating profit was RMB3.205 billion ($480.6 million), a 10.1% increase from the corresponding period in 2015.

Income tax expense was RMB1.045 billion ($156.7 million), compared to RMB590.5 million in the corresponding period in 2015. The effective tax rate for the third quarter of 2016 was 25.3% as compared to 19.4% for the corresponding period in 2015. The increase of effective tax rate for the third quarter of 2016 reflects that some loss-generating entities in the group cannot be consolidated for tax purposes under PRC tax law.

Net income attributable to Baidu was RMB3.102 billion ($465.2 million), representing a 9.2% increase from the corresponding period in 2015. Basic and diluted earnings per ADS for the third quarter of 2016 amounted to RMB8.53 ($1.28) and RMB8.51 ($1.28), respectively.

Non-GAAP net income attributable to Baidu was RMB3.447 billion ($516.9 million), a 6.3% increase from the corresponding period in 2015. Non-GAAP diluted earnings per ADS for the third quarter of 2016 amounted to RMB9.92 ($1.49).

As of September 30, 2016, the Company had cash, cash equivalents and short-term investments of RMB78.362 billion ($11.751 billion). Net operating cash inflow for the third quarter of 2016 was RMB2.953 billion ($442.9 million). Capital expenditures for the third quarter of 2016 were RMB1.183 billion ($177.3 million).

Adjusted EBITDA was RMB4.230 billion ($634.3 million) for the third quarter of 2016, representing a 10.1% increase from the corresponding period in 2015. On an apples-to-apples basis, excluding Qunar from Baidu's financials, the adjusted EBITDA represents a 3.1% year-over-year decrease.

Summary of adjusted financial information (excluding Qunar) [7]

(RMB in millions, unless otherwise noted)


Three months ended September 30,


YoY variance



2016


2015



Adjusted total revenues

18,253


17,108


6.7%


Adjusted online marketing revenues

16,490


16,632


(0.9%)


Active online marketing customer (000)

524,000


529,000


(0.9%)


Revenue per active online marketing customer (RMB)

31,300


31,300


-


Adjusted cost of revenues

9,256


6,991


32.4%


Adjusted selling, general and administrative expenses

3,596


4,641


(22.5%)


Adjusted research and development expenses

2,614


2,290


14.1%


Adjusted operating profit

2,787


3,186


(12.5%)


Outlook for Fourth Quarter 2016

Baidu currently expects to generate total revenues in an amount ranging from RMB17.840 billion ($2.675 billion) to RMB18.380 billion ($2.756 billion) for the fourth quarter of 2016, representing a 4.6% to 1.7% year-over-year decrease. On an apples-to-apples basis, excluding Qunar from Baidu's financials, the guidance represents a decrease of 2.0% to an increase of 0.9%, year-over-year. This forecast reflects Baidu's current and preliminary view, which is subject to change.

Conference Call Information

Baidu's management will hold an earnings conference call at 8:00 PM on October 27, 2016, U.S. Eastern Time (8:00 AM on October 28, 2016, Beijing/Hong Kong Time).

Dial-in details for the earnings conference call are as follows:



International:

+65 67135090

China:                   

4006208038

US:

+1 8456750437

UK:

+44 2036214779

Hong Kong:

+852 30186771



Passcode for all regions:

97426339

A replay of the conference call may be accessed by phone at the following number until November 4, 2016:

International:

+61 2 8199 0299



Passcode:

97426339

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the fourth quarter 2016 and quotations from management in this announcement, as well as Baidu's strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties.  Statements that are not historical facts, including statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu's growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese and Japanese language Internet search markets; competition for online marketing customers; changes in the Company's revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law.  All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating profit, non-GAAP net income attributable to Baidu, non-GAAP diluted earnings per ADS, adjusted EBITDA and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding not only non-cash charges, but also other items that are infrequent or unusual in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company's results of operations.  These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company's data.

Non-GAAP operating profit represents operating profit excluding share-based compensation expenses.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses and the gain or loss associated with the issuance of shares by Baidu's equity method investees at a price higher or lower than the carrying value per share.

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated based on non-GAAP net income attributable to Baidu.

Adjusted EBITDA represents operating profit excluding depreciation, amortization and share-based compensation expenses.

Free cash flow represents net cash provided by operating activities less capital expenditures.

For more information on non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures".

For investor and media inquiries, please contact:

Sharon Ng
Baidu, Inc.
Tel: +86-10-5992-4958
Investor inquiries email: ir@baidu.com 
Media inquiries email: intlcomm@baidu.com

[1]

This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.6685 to US$1.00, the effective noon buying rate as of September 30, 2016, in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.



[2]

Gross merchandise value (GMV) is defined as GMV generated by the Baidu platform, through products such as Baidu Nuomi, Baidu Takeout Delivery and Baidu Wallet. GMV is defined as the value of confirmed orders of products and services, regardless of whether the service has been consumed or delivered.



[3]

Qunar Cayman Islands Limited ("Qunar") financials were consolidated in Baidu's financial statements from July 2011 to October 26, 2015. Following Baidu's exchange of Qunar shares with Ctrip, Baidu deconsolidated Qunar's financials after October 26, 2015.



[4]

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses and the gain or loss associated with the issuance of the shares by Baidu's equity method investees at a price higher or lower than the carrying value per share.



[5]

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated based on non-GAAP net income attributable to Baidu.



[6]

The number of active online marketing customers and revenue per online active customer exclude our group-buying related businesses for consistency with previous reporting.



[7]

The adjusted figures for the third quarter of 2015 only exclude Qunar related figures from Baidu's consolidated results. Share-based compensation was allocated to related operating costs and expense line items.

  

Baidu, Inc. 

Condensed Consolidated Statements of Income



Three Months Ended



September 30,

June 30,

September 30,

(In RMB thousands except for share, per share (or ADS) information)


2015

2016

2016



Unaudited

Unaudited

Unaudited

 Revenues: 





 Online marketing services 


17,680,374

16,938,794

16,490,040

 Other services 


702,707

1,324,854

1,762,719

 Total revenues 


18,383,081

18,263,648

18,252,759






 Operating costs and expenses: 





 Cost of revenues (note 1, 2) 


(7,479,580)

(8,737,821)

(9,256,370)

 Selling, general and administrative (note 2) 


(5,701,859)

(4,194,489)

(3,595,985)

 Research and development (note 2) 


(2,689,970)

(2,464,952)

(2,613,573)

 Total operating costs and expenses 


(15,871,409)

(15,397,262)

(15,465,928)






 Operating profit 


2,511,672

2,866,386

2,786,831






 Other income: 





 Interest income 


616,171

486,857

627,308

 Interest expense 


(329,372)

(275,081)

(319,899)

 Foreign exchange income, net 


61,407

243,911

20,361

 Loss from equity method investments 


(8,856)

(554,533)

(248,460)

 Other income, net 


200,625

427,738

1,271,932

 Total other income 


539,975

328,892

1,351,242






 Income before income taxes 


3,051,647

3,195,278

4,138,073






 Income taxes 


(590,517)

(792,723)

(1,045,184)






 Net income 


2,461,130

2,402,555

3,092,889

 Less: net loss attributable to noncontrolling interests 


(379,939)

(11,268)

(9,441)

 Net income attributable to Baidu 


2,841,069

2,413,823

3,102,330











Earnings per share for Class A and Class B ordinary shares:





Net income attributable to Baidu -Basic 


79.38

65.87

85.27

Net income attributable to Baidu -Diluted


79.20

65.69

85.06






Earnings per ADS (1 Class A ordinary share equals 10 ADSs ):





Net income attributable to Baidu -Basic 


7.94

6.59

8.53

Net income attributable to Baidu -Diluted


7.92

6.57

8.51






Weighted average number of Class A and Class B ordinary shares outstanding:





Basic 


34,850,398

34,652,134

34,678,734

Diluted


34,928,787

34,747,303

34,764,579






 (1) Cost of revenues are detailed as follows: 





 Sales tax and surcharges 


(1,260,606)

(1,211,562)

(1,220,377)

 Traffic acquisition costs 


(2,411,180)

(2,908,401)

(2,594,452)

 Bandwidth costs 


(970,005)

(1,151,992)

(1,240,986)

 Depreciation costs 


(657,325)

(753,775)

(802,257)

 Operational costs 


(1,254,114)

(992,754)

(1,158,554)

 Content costs 


(914,545)

(1,699,015)

(2,211,373)

 Share-based compensation expenses 


(11,805)

(20,322)

(28,371)

 Total cost of revenues 


(7,479,580)

(8,737,821)

(9,256,370)






 (2) Includes share-based compensation expenses as follows: 





 Cost of revenues 


(11,805)

(20,322)

(28,371)

 Selling, general and administrative 


(138,133)

(93,843)

(116,646)

 Research and development 


(250,359)

(286,766)

(273,045)

 Total share-based compensation expenses 


(400,297)

(400,931)

(418,062)






 

  

Baidu, Inc. 

Condensed Consolidated Balance Sheets







December 31,

September 30,

(In RMB thousands except for number of shares and per share data)


2015

2016



Audited

Unaudited





ASSETS




    Current assets:




 Cash and cash equivalents


9,959,932

11,478,890

 Restricted cash


95,997

155,688

 Short-term investments


57,969,242

66,882,650

 Accounts receivable, net


3,927,256

4,263,833

 Amounts due from related parties


1,940,559

268,405

 Other assets, current 


4,340,677

5,605,349

    Total current assets


78,233,663

88,654,815





    Non-current assets:




 Fixed assets, net


10,627,127

11,181,883

 Intangible assets, net


3,334,619

4,185,263

 Goodwill


15,395,573

15,267,733

 Long-term investments, net


37,958,591

41,229,704

 Amounts due from related parties


9,725

9,491

 Deferred tax assets, net


1,008,174

930,117

 Other assets, non-current 


1,285,836

3,494,280

    Total non-current assets


69,619,645

76,298,471





Total assets


147,853,308

164,953,286





LIABILITIES AND EQUITY




   Current liabilities:




        Short-term loans


100,000

594,300

Accounts payable and accrued liabilities


17,840,192

20,951,215

Customer advances and deposits


5,420,230

5,913,347

Deferred revenue


375,672

526,656

Deferred income


559,855

556,855

Long-term loans, current portion


974,820

3,330,670

Capital lease obligation


46,088

16,018

Amounts due to related parties


785,945

350,713

    Total current liabilities


26,102,802

32,239,774





    Non-current liabilities:




Deferred income


17,413

20,324

Long-term loans


3,239,676

4,212,382

Notes payable


30,702,116

31,551,876

Deferred tax liabilities


3,441,290

3,452,308

Capital lease obligation


8,435

430

Other non-current liabilities


125,860

112,254

    Total non-current liabilities


37,534,790

39,349,574





Total liabilities


63,637,592

71,589,348





Redeemable noncontrolling interests


3,947,879

5,121,763





Equity




Class A Ordinary Shares, par value US$0.00005 per share, 825,000,000 shares authorized, and  27,113, 541 shares and 27,198,147 shares issued and outstanding as at December 31, 2015 and September 30, 2016


12

12

Class B Ordinary Shares, par value US$0.00005 per share, 35,400,000 shares authorized, and  7,492,921 shares and  7,492,921 shares issued and outstanding as at December 31, 2015 and September 30, 2016


3

3

Additional paid-in capital


6,402,349

7,656,137

Retained earnings


74,659,355

81,765,379

Accumulated other comprehensive loss


(806,056)

(1,162,843)

    Total Baidu, Inc. shareholders' equity


80,255,663

88,258,688

    Noncontrolling interests


12,174

(16,513)

Total equity


80,267,837

88,242,175





Total liabilities, redeemable noncontrolling interests, and equity


147,853,308

164,953,286

 

 

Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures  (in RMB thousands except for share and per ADS information, unaudited)


Three months ended 


September 30, 2015


June 30, 2016


September, 2016

Operating profit

2,511,672


2,866,386


2,786,831

Add:  Share-based compensation expenses

400,297


400,931


418,062

Non-GAAP operating profit

2,911,969


3,267,317


3,204,893

Add:  Depreciation of fixed assets

745,876


845,365


898,890

Add:  Amortization of intangible assets

184,237


137,544


125,839

Adjusted EBITDA

3,842,082


4,250,226


4,229,622








Three months ended 


September 30, 2015


June 30, 2016


September, 2016

Net income attributable to Baidu

2,841,069


2,413,823


3,102,330

Add:  Share-based compensation expenses

400,297


400,931


418,062

Add:  Loss (gain) associated with the dilution of equity method investees

-


(6,893)


(73,408)

Non-GAAP net income attributable to Baidu

3,241,366


2,807,861


3,446,984







Weighted average number of ADS used in computing non-
GAAP diluted earnings per ADS

349,287,867


347,473,027


347,645,787







Non-GAAP diluted earnings per ADS

9.28


8.08


9.92

 

Reconciliation from net cash provided by operating activities to free cash flow (in RMB thousands, unaudited)









Three months ended

As a % of

Three months ended

As a % of

Three months ended

As a % of


September 30, 2015

total revenues

June 30, 2016

total revenues

September 30, 2016

total revenues

Net cash provided by operating activities

4,785,393

26%

4,401,914

24%

2,953,166

16%








Less:  Capital expenditures

(1,861,602)

-10%

(979,635)

-5%

(1,182,627)

-6%








Free cash flow

2,923,791

16%

3,422,279

19%

1,770,539

10%








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SOURCE Baidu, Inc.