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Baidu Announces Second Quarter 2009 Results
Jul 23, 2009
BEIJING, July 23, 2009 /PRNewswire-Asia via COMTEX/ -- Baidu, Inc. (Nasdaq: BIDU), the leading Chinese language Internet search provider, today announced its unaudited financial results for the second quarter ended June 30, 2009(1).
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20081103/BAIDULOGO )

    Second Quarter 2009 Highlights
    -- Total revenues in the second quarter of 2009 were RMB1,097.5 million
       ($160.7 million), a 36.7% increase from the corresponding period in
       2008.
    -- Operating profit in the second quarter of 2009 was RMB422.8 million
       ($61.9 million), a 53.0% increase from the corresponding period in 2008.
    -- Net income in the second quarter of 2009 was RMB383.3 million ($56.1
       million), a 44.6% increase from the corresponding period in 2008.
       Diluted earnings per share ("EPS") for the second quarter of 2009 was
       RMB11.02 ($1.61); diluted EPS excluding share-based compensation
       expenses (non-GAAP) for the second quarter of 2009 was RMB11.68 ($1.71).
       Costs and expenses related to Baidu's Japan operations for the second
       quarter of 2009 were RMB39.6 million ($5.8 million), which reduced
       diluted EPS by RMB1.14 ($0.17).

    (1) This announcement contains translations of certain RMB amounts into
        U.S. dollars at specified rates solely for the convenience of the
        reader.  Unless otherwise noted, all translations from RMB to U.S.
        dollars are made at a rate of RMB6.8302 to US$1.00, the effective noon
        buying rate as of June 30, 2009 in The City of New York for cable
        transfers of RMB as certified for customs purposes by the Federal
        Reserve Bank of New York.


"Our focus on execution drove another strong quarter for Baidu," said Robin Li, Baidu's chairman and CEO. "Our ongoing initiatives to improve user and customer experience further solidified Baidu's leading market position as both large companies and SMEs are increasingly drawn to the superior ROI offered by Baidu's P4P platform."

Mr. Li noted that the recently introduced Baidu Online Marketing Professional Edition, branded as "Phoenix Nest," while still in its early stages, is already seeing encouraging customer acceptance.

Jennifer Li, Baidu's chief financial officer, commented, "The inherent scalability of Baidu's business model should allow us to produce strong margins as revenues continue to grow rapidly. At the same time, we will continue to invest in initiatives that best position Baidu for continued long-term growth."

Second Quarter 2009 Results

Baidu reported total revenues of RMB1,097.5 million ($160.7 million) for the second quarter of 2009, representing a 36.7% increase from the corresponding period in 2008.

Online marketing revenues for the second quarter of 2009 were RMB1,096.6 million ($160.6 million), representing a 36.7% increase from the corresponding period in 2008. Baidu had about 203,000 active online marketing customers in the second quarter of 2009, representing a 12.2% increase from the corresponding period in 2008 and a 9.7% increase from the previous quarter. Revenue per online marketing customer for the second quarter was approximately RMB5,400 ($791), a 22.7% increase from both the corresponding period in 2008 and the previous quarter.

Traffic acquisition cost (TAC) as a component of cost of revenues was RMB175.4 million ($25.7 million), representing 16.0% of total revenues, as compared to 12.7% in the corresponding period in 2008 and 15.3% in the first quarter of 2009. The increase in TAC as a percentage of total revenues reflects the continued fast growth of the Baidu Union business.

Bandwidth costs as a component of cost of revenues were RMB50.1 million ($7.3 million), representing 4.6% of total revenues, compared to 5.4% in the corresponding period in 2008. Depreciation costs as a component of cost of revenues were RMB60.1 million ($8.8 million), representing 5.5% of total revenues, compared to 7.2% in the corresponding period in 2008. The decreases in bandwidth and depreciation costs as percentages of total revenues reflect efficiency improvements as well as increased scalability of investment in capital expenditure.

Selling, general and administrative expenses were RMB180.2 million ($26.4 million), representing an increase of 3.4% from the corresponding period in 2008.

Research and development expenses were RMB95.9 million ($14.0 million), a 34.9% increase from the corresponding period in 2008. The increase was primarily due to the increased number of research and development personnel.

Share-based compensation expenses, which were allocated to related operating costs and expense line items, were RMB22.9 million ($3.4 million) in the second quarter of 2009, compared to RMB23.5 million ($3.4 million) in the previous quarter and RMB29.3 million ($4.3 million) in the corresponding period in 2008.

Operating profit was RMB422.8 million ($61.9 million), representing a 53.0% increase from the corresponding period in 2008. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB445.7 million ($65.3 million), a 45.8% increase from the corresponding period in 2008.

Income tax expense was RMB51.1 million ($7.5 million), compared to an income tax expense of RMB28.6 million in the corresponding period in 2008. The effective tax rate for the second quarter of 2009 was 11.8% as compared to 12.9% in the previous quarter and 9.7% for the corresponding period in 2008.

Net income was RMB383.3 million ($56.1 million), representing a 44.6% increase from the corresponding period in 2008. Basic and diluted EPS for the second quarter of 2009 amounted to RMB11.09 ($1.62) and RMB11.02 ($1.61), respectively.

Net income excluding share-based compensation expenses (non-GAAP) was RMB406.1 million ($59.5 million), a 38.0% increase from the corresponding period in 2008. Basic and diluted EPS excluding share based compensation expense (non-GAAP) for the second quarter of 2009 amounted to RMB11.75 ($1.72) and RMB11.68 ($1.71), respectively.

As of June 30, 2009, the Company had cash, cash equivalents and short-term investments of RMB3.4 billion ($491.1 million). Net operating cash inflow and capital expenditures for the second quarter of 2009 were RMB519.1 million ($76.0 million) and RMB81.7 million ($12.0 million), respectively.

Adjusted EBITDA (non-GAAP), defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, was RMB520.9 million ($76.3 million) for the second quarter of 2009, representing a 38.2% increase from the corresponding period in 2008.

Outlook for Third Quarter 2009

Baidu currently expects to generate total revenues in an amount ranging from RMB1,260 million ($184 million) to RMB1,290 million ($189 million) for the third quarter of 2009, representing a 15% to 18% sequential increase. This forecast reflects Baidu's current and preliminary view, which is subject to change.

Conference Call Information

Baidu's management will hold an earnings conference call at 8 PM on July 23, 2009 U.S. Eastern Daylight Time (8 AM on July 24, 2009 Beijing/Hong Kong time).

    Dial-in details for the conference call are as follows:
    US:            +1.617.597.5310
    UK:            +44.207.365.8426
    Hong Kong:     +852.3002.1672

    Passcode for all regions: 99930542

A replay of the conference call may be accessed by phone at the following number until July 31, 2009:

International: +1.617.801.6888

Passcode: 60289094

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com .

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs, each of which represents one Class A ordinary share, currently trade on the NASDAQ Global Select Market under the symbol "BIDU".

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the third quarter 2009 and quotations from management in this announcement, as well as Baidu's strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users and customers; competition in the Chinese and Japanese language Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of July 23, 2009, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted EPS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures" and "Reconciliation from net cash provided by operating activities to adjusted EBITDA" set forth at the end of this release.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses, particularly share-based compensation expenses, that may not be indicative of its operating We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. Baidu has computed its non-GAAP financial measures using the same consistent method from quarter to quarter since April 1, 2006. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our results of operations. A limitation of using non-GAAP Adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to non-GAAP financial measures.



    Baidu, Inc.
    Condensed Consolidated Balance Sheets

                                             June 30, December 31,   June 30,
    (in RMB thousands)                          2009        2008        2008
                                           Unaudited     Audited   Unaudited
    ASSETS
     Current assets:
      Cash and cash equivalents            2,918,670   2,362,171   1,791,003
      Short-term investments                 435,624     301,244     131,823
      Accounts receivable, net               134,405      92,777      82,336
      Prepaid expenses and other current
       assets                                 83,031      80,007      79,973
      Receivables from a shareholder              --      10,697          --
      Deferred tax assets, net                11,168       5,580       2,587
     Total current assets                  3,582,898   2,852,476   2,087,722

     Non-current assets:
      Fixed assets, net                      801,359     789,714     760,483
      Land use right, net                     93,544      94,520      95,496
      Intangible assets, net                  26,535      31,263      36,370
      Goodwill                                54,082      51,082      51,083
      Investments, net                        12,295      12,281      25,831
      Deferred tax assets, net                27,679      26,537      24,537
      Other non-current assets                71,237      80,118      75,666
     Total non-current assets              1,086,731   1,085,515   1,069,466

    TOTAL ASSETS                           4,669,629   3,937,991   3,157,188

    LIABILITIES AND SHAREHOLDERS' EQUITY
     Current liabilities:
      Accrued expenses and other
       liabilities                           485,161     423,029     372,050
      Customers' deposits                    406,044     422,526     309,887
      Deferred revenue                         9,167       3,441      18,883
      Deferred income                             --         332       1,054
     Total current liabilities               900,372     849,328     701,874

    Total liabilities                        900,372     849,328     701,874

    Shareholders' equity
     Class A Ordinary Shares, Par value
      US$0.00005 per share, 825,000,000
      shares authorized, and 25,641,847
      shares and 25,740,030 shares issued
      and outstanding as at December 31,
      2008 and June 30, 2009                      11          11          11
     Class B Ordinary Shares, Par value
      US$0.00005 per share, 35,400,000
      shares authorized, and 8,873,986
      shares and 8,873,986 shares issued
      and outstanding as at December 31,
      2008 and June 30, 2009                       4           4           4
     Additional paid-in capital            1,364,543   1,218,356   1,233,773
     Accumulated other comprehensive loss   (115,104)   (109,552)   (121,793)
     Retained earnings                     2,519,803   1,979,844   1,343,319
     Total shareholders' equity            3,769,257   3,088,663   2,455,314

    TOTAL LIABILITIES AND SHAREHOLDERS'
     EQUITY                                4,669,629   3,937,991   3,157,188



    Baidu, Inc.
    Condensed Consolidated Statements of Income
                                                 For the Three Months Ended
                                              June 30,    June 30,   March 31,
    (in RMB thousands except for share,          2009        2008        2009
     per share information)                 Unaudited   Unaudited   Unaudited

    Revenues:
      Online marketing services             1,096,624     802,183     810,193
      Other services                              845         428         518
    Total revenues                          1,097,469     802,611     810,711

    Operating costs and expenses:
      Cost of revenues (note 1, 2)           (398,591)   (280,980)   (322,235)
      Selling, general and administrative
       (note 2)                              (180,204)   (174,213)   (204,300)
      Research and development (note 2)       (95,853)    (71,078)    (85,670)
    Total operating costs and expenses       (674,648)   (526,271)   (612,205)

    Operating profit                          422,821     276,340     198,506

    Other income:
      Interest income                           7,588      10,378       9,123
      Exchange loss, net                           (1)       (204)         --
      Other income, net                         3,913       7,032         385
    Total other income                         11,500      17,206       9,508

    Income before income taxes                434,321     293,546     208,014

    Income taxes                              (51,061)    (28,561)    (26,897)

    Net income                                383,260     264,985     181,117

    Earnings per share for Class A and
     Class B ordinary shares:
      Basic                                     11.09        7.74        5.25
      Diluted                                   11.02        7.62        5.22

    Weighted average aggregate number of
     Class A and Class B ordinary shares
     outstanding:
      Basic                                34,571,453  34,217,081  34,525,338
      Diluted                              34,785,181  34,786,342  34,727,972


     (1) Cost of revenues are detailed as follows:
         Business tax and surcharges          (67,877)    (49,511)    (48,868)
         Traffic acquisition costs           (175,445)   (101,693)   (124,119)
         Bandwidth costs                      (50,050)    (43,012)    (48,280)
         Depreciation costs                   (60,106)    (57,790)    (59,616)
         Operational costs                    (43,472)    (27,795)    (39,719)
         Share-based compensation expenses     (1,641)     (1,179)     (1,633)
         Total cost of revenues              (398,591)   (280,980)   (322,235)

     (2) Includes share-based compensation expenses as follows:
         Cost of revenues                      (1,641)     (1,179)     (1,633)
         Selling, general and administrative  (10,912)    (16,484)    (11,156)
         Research and development             (10,332)    (11,618)    (10,665)
         Total share-based compensation
          expenses                            (22,885)    (29,281)    (23,454)



Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures (*) (in RMB thousands, unaudited)

                                    Three months ended June 30, 2008
                              GAAP Result      Adjustment        Non-GAAP
                                                                  Results
    Operating profit            276,340           29,281          305,621

                                    Three months ended June 30, 2008
                              GAAP Result      Adjustment        Non-GAAP
                                                                  Results
    Net income                  264,985           29,281          294,266


                                    Three months ended March 31, 2009
                              GAAP Result     Adjustment         Non-GAAP
                                                                  Results
    Operating profit            198,506          23,454           221,960

                                    Three months ended March 31, 2009
                              GAAP Result     Adjustment         Non-GAAP
                                                                  Results
    Net income                  181,117          23,454           204,571


                                    Three months ended June 30, 2009
                              GAAP Result      Adjustment        Non-GAAP
                                                                  Results
    Operating profit            422,821          22,885           445,706

                                    Three months ended June 30, 2009
                              GAAP Result      Adjustment        Non-GAAP
                                                                  Results
    Net income                  383,260          22,885           406,145

    (*) The adjustment is only for share-based compensation.



    Reconciliation from net cash provided by operating activities to adjusted
    EBITDA(*) (in RMB thousands, unaudited)

                         Three     As a    Three      As a    Three    As a
                        months     % of    months     % of    months   % of
                         ended     total   ended      total   ended    total
                        June 30, revenues March 31, revenues June 30, revenues
                          2008              2009               2009
    Net cash provided
     by operating
     activities         403,378     50%   247,438      31%   519,052     47%

      Changes in assets
       and liabilities,
       net of effects
       of acquisitions  (37,893)    -5%    31,799       4%   (37,741)    -3%
      Income taxes
       expenses          28,561      4%    26,897       3%    51,061      5%
      Interest income
       and other, net   (17,206)    -2%    (9,508)     -1%   (11,500)    -1%

    Adjusted EBITDA     376,840     47%   296,626      37%   520,872     48%

    (*) Definition of adjusted EBITDA: earnings before interest, taxes,
        depreciation, amortization,  other non-operating income, and
        share-based compensation expenses.



    For investor inquiries, please contact:

     Victor Tseng
     Baidu, Inc.
     Tel:   +86-10-8260-7558
     Email: ir@baidu.com

    For investor and media inquiries please contact:

    China

     Cynthia He
     Brunswick Group (Beijing)
     Tel:   +86-10-6566-2256
     Email: che@brunswickgroup.com

    U.S.

     Ms. Kate Tellier
     Brunswick Group LLC
     Tel:   +1-212-333-3810
     Email: ktellier@brunswickgroup.com

SOURCE Baidu, Inc.


http://www.baidu.com/