Baidu | Investor FAQs

1.	What is Baidu.com?
2.	What is P4P?
3.	How and when was Baidu.com Inc. established?
4.	Where is Baidu based?
5.	What does "Baidu" mean?
6.	Where is Baidu Traded?

Financial/Securities Related

7.	When was Baidu's initial public offering?
8.	Who were Baidu's underwriters?
9.	When does Baidu's fiscal year end?
10.	What is Baidu's dividend policy?

What is Baidu.com?

Baidu is the leading Chinese language search engine. Baidu's mission is to provide the best way for people to find information online, including Chinese language web pages, news, images and multimedia files though links provided on our website. In addition to serving individual Internet search users, we also provide an effective platform for businesses to reach potential customers online. Our online marketing services include auction-based P4P and tailored solutions. We believe we were the first auction-based P4P service provider in China.

2.	What is P4P?
	P4P stands for Pay for Performance. As the name would suggest, P4P customers bid for priority placements of links to their websites among relevant search results.

3.	How and when was Baidu.com Inc. established?
	Baidu was established in Year 2000 by co- founders, Robin Li and Eric Xu. Both of the co-founders are Chinese nationals who have studied and worked overseas before returning to China. Baidu.com Inc. is registered in the Cayman Islands.

4.	Where is Baidu based?
	Our headquarters is in Beijing, China. We also have offices in Shanghai and Shenzhen. Our address in Beijing is: Baidu Campus No. 10, Shangdi 10th Street Haidian District, Beijing PRC 100085 Tel. +86-10-5992-8888 Fax: +86-10-5992-0000

What does "Baidu" mean?

Baidu's name was inspired by a poem written during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. "…hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood." Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.

6.	Where is Baidu Traded?
	Baidu is traded on the NASDAQ Stock Market under the symbol BIDU.

7.	When was Baidu's initial public offering?
	August 5, 2005

8.	Who were Baidu's underwriters?
	Goldman Sachs (Asia) L.L.C. Credit Suisse First Boston

9.	When does Baidu's fiscal year end?
	It ends in December of every year.

10.

What is Baidu's dividend policy?

We have never declared or paid any dividends, nor do we have any present plan to pay any cash dividends on our ordinary shares in the foreseeable future. We currently intend to retain most, if not all, of our available funds and any future earnings to operate and expand our business. Our board of directors has complete discretion whether to distribute dividends. Even if our board of directors decides to pay dividends, the form, frequency and amount of our dividends will depend upon our future operations and earnings, capital requirements and surplus, financial condition, contractual restrictions and other factors that our board of directors may deem relevant. If we pay any dividends, we will pay our ADS holders to the same extent as holders of our ordinary shares, subject to the terms of the deposit agreement, including the fees and expenses payable thereunder. Cash dividends on our ordinary shares, if any, will be paid in U.S. dollars.