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Investor FAQs



Corporate Information
1.When was Baidu founded?
2.Where is Baidu located?
3.Who are the members of Baidu’s board of directors?
4.Who are Baidu’s independent auditors?
5.Who is Baidu’s transfer agent?
6.How many employees does Baidu have?
American Depository Shares (ADSs)
7.When did Baidu go public and what exchange does Baidu stock trade on?
8.What was the offering price at Baidu's initial public offering (IPO)?
9.What is the ADS to ordinary share ratio?
10.Has this ratio ever changed? If so, when and how?
11.Does Baidu pay a cash dividend?
Business
12.What is Baidu’s mission statement?
13.How does Baidu generate revenue?
14.What is Baidu Union?
15.What is Phoenix Nest?
16.What is Aladdin?
17.What is Box Computing?
18.What is Baidu's sales model?
19.What are Baidu's most popular products?
20.Who are Baidu’s customers?
21.Does Baidu operate in any countries outside of China?
Financial Reporting
22.Does Baidu issue quarterly reports and how can I get them?
23.Where can I listen to past Baidu earnings conference calls?
24.When does Baidu’s fiscal year end?
Corporate Social Responsibility
25.What is Baidu doing to help the community?
Contact Information
26.How can I contact Baidu’s Investor Relations?
1.When was Baidu founded?
 Baidu was established in 2000.


2.Where is Baidu located?
 Baidu’s headquarters are in Beijing, China. The Company also has offices in Shanghai, major cities in Guangdong Province, Japan, USA, Thailand, Brazil, Egypt and Indonesia.


3.Who are the members of Baidu’s board of directors?
 Please see our board of directors page: http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-govboard to learn more about our board members.


4.Who are Baidu’s independent auditors?
 Ernst and Young Hua Ming


5.Who is Baidu’s transfer agent?
 Maples Finance Limited


6.How many employees does Baidu have?
 As of March 31, 2014, Baidu had about 34,600 employees on a consolidated basis including invested entities.


7.When did Baidu go public and what exchange does Baidu stock trade on?
 Baidu (NASDAQ: BIDU) went public on August 5, 2005 on NASDAQ.


8.What was the offering price at Baidu's initial public offering (IPO)?
 Baidu debuted at $27.


9.What is the ADS to ordinary share ratio?
 One (1) Class A ordinary share is equal to ten (10) ADSs.


10.Has this ratio ever changed? If so, when and how?
 Baidu changed the ratio of its American depositary shares ("ADSs") representing Class A ordinary shares from one (1) ADS for one (1) share to ten (10) ADSs for one (1) share, which took effect on May 12, 2010.


11.Does Baidu pay a cash dividend?
 Baidu has never declared or paid any dividends, nor does it have any present plan to pay any cash dividends on its ordinary shares in the foreseeable future. We currently intend to retain most, if not all, of our available funds and any future earnings to operate and expand our business. Baidu’s board of directors has complete discretion over whether to distribute dividends. Even if our board of directors decides to pay dividends, the form, frequency and amount of our dividends will depend upon our future operations and earnings, capital requirements and surplus, financial condition, contractual restrictions and other factors that our board of directors may deem relevant.


12.What is Baidu’s mission statement?
 As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they’re looking for.


13.How does Baidu generate revenue?
 Baidu generates revenue by offering performance-based online marketing services and display advertisements through both Baidu organic websites and its affiliated websites (Union business).


14.What is Baidu Union?
 Baidu Union is a program through which the company expands distribution of its customers’ sponsored links by leveraging traffic directed from Baidu Union members or by distributing Baidu’s customers’ paid links through Baidu Union members’ properties. Baidu makes payments to Baidu Union members for traffic acquisition, and recognizes gross revenue for the amount of fees it receives from its customers. Payments made to Baidu Union members are included in cost of revenues as traffic acquisition costs.


15.What is Phoenix Nest?
 Phoenix Nest is an upgraded marketing platform which Baidu launched in April 2009. Through an enhanced algorithm that generates more relevant paid links and provides customers with additional tools and information to help them better manage their spending and achieve higher ROI, Phoenix Nest is designed to improve relevance in paid search and increase value for customers.


16.What is Aladdin?
 Aladdin is a powerful open platform initiative to uncover and index useful parts of the hidden web and produce comprehensive and dynamic search results. We are working closely with webmasters for content inclusion to expand the utilities of the platform.


17.What is Box Computing?
 The box computing concept is based on our belief that as technology becomes increasingly complex, the user interface will move toward simplification. A person can type a command into a box, similar to Baidu's search box, on any device screen and our system will process the command and take an appropriate action. The action could be to return a piece of information, run a software application or connect the person to online services directly.


18.What is Baidu's sales model?
 Baidu sells its online marketing services through both its direct sales teams and its distribution network. Currently, Baidu has a direct sales presence in Beijing, Shanghai and major cities in Guangdong province while leveraging distribution networks in lower tier cities.


19.What are Baidu's most popular products?
 Baidu’s core product is web search. In addition, Baidu powers many popular community-based products, such as Baidu PostBar, the world’s first and largest Chinese-language query-based searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia, to name but a few. Beyond these marquee products we also offer dozens of helpful vertical search-based products, such as Maps, Image Search, Video Search, News Search, and many more.


20.Who are Baidu’s customers?
 Baidu has a diverse mix of online marketing customers, predominantly small and medium sized enterprises but including corporations of all sizes. These customers are broadly spread over all industries and geographies.


21.Does Baidu operate in any countries outside of China?
 In addition to Baidu.com, Baidu also operates a Japanese search engine at www.baidu.jp, which targets the Japanese market.


22.Does Baidu issue quarterly reports and how can I get them?
 Yes, Baidu issues quarterly earnings reports, usually in April, July, October and February. All these quarterly reports can be accessed here: http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-reportsAnnual.


23.Where can I listen to past Baidu earnings conference calls?
 Archived webcasts of our past earnings conference calls can be accessed here: http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-presentations


24.When does Baidu’s fiscal year end?
 Baidu’s fiscal year ends on December 31.


25.What is Baidu doing to help the community?
 Baidu is committed to CSR on multiple fronts. We leverage our brand, technology platform and large base of users and partners to help our community. More detailed CSR projects can be found at csr.baidu.com.


26.How can I contact Baidu’s Investor Relations?
 We love to hear from you and will always do our best to respond to queries in a timely fashion. To request additional information, you can fill out the Information Request form through the below page: http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-inforeq. Alternatively, you can email IR at ir@baidu.com. Our address and relevant numbers are below.

Baidu Campus
No. 10, Shangdi 10th Street
Haidian District, Beijing
China
100085
Tel. +86-10-5992-8888
Fax: +86-10-5992-0000


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