BAIDU, INC. filed this Form 6-K on 12/04/2018
Entire Document

Annex B

Pricing Term Sheet

Filed Pursuant to Rule 433

Registration Statement No. 333-218972

Issuer Free Writing Prospectus dated [], 2018

Relating to Preliminary Prospectus Supplement dated [], 2018


Pricing Term Sheet

4.375% Notes due 2024 (the “Securities”)


Issuer:    Baidu, Inc.


Principal Amount:





The Securities shall be fungible with and be consolidated and form a single series with the US$600,000,000 of the Issuer’s 4.375% Notes due 2024, issued by the Issuer on November 14, 2018 (the “Initial Notes”). The Securities will constitute Additional Notes as defined under the indenture governing the Initial Notes, having the same terms and conditions as the Initial Notes in all respects (except for the issue date and the issue price).


Maturity Date:



May 14, 2024


Coupon (Interest Rate):





Public Offering Price:



[●]% of face amount.


In addition to the initial public offering price, you will have to pay for accrued interest from and including November 14, 2018 to but excluding [●], 2018.





Senior unsecured





SEC registered





[Approval in-principle has been received for] the listing and quotation of the Securities on the SGX-ST.


Minimum Denomination:



US$200,000 and integral multiples of US$1,000 in excess thereof


Yield to Maturity:





Spread to Benchmark Treasury:





Benchmark Treasury:



[●]% due [●]/[●]/20[●]


Benchmark Treasury Price and Yield:



[●]—[●] and [●]%


Interest Payment Dates:



May 14 and November 14, commencing May 14, 2019


Interest Payment Record Dates:



April 30 and October 31


Optional Redemption:



Make Whole Call at any time prior to April 14, 2024 at a redemption price equal to the greater of 100% and a discount rate of the Treasury Yield plus 20 basis points.


Par Call at any time from or after April 14, 2024 at a redemption price equal to 100%.


Trade Date:   

[●], 2018


Settlement Date:   

[●], 2018



056752 AM0 / US056752AM06


Issue Ratings*:   

Moody’s: A3; Fitch: A


Issuer Ratings**:   

Moody’s: A3; Fitch: A


Joint Bookrunners:   

Goldman Sachs (Asia) L.L.C.


J.P. Morgan Securities LLC