Non-GAAP operating profit represents operating profit excluding
share-based compensation expenses.
Non-GAAP net income attributable to Baidu represents net income
attributable to Baidu excluding share-based compensation expenses and the gain or loss associated with the issuance of shares by Baidus equity method investees at a price higher or lower than the carrying value per share.
Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated based on non-GAAP net income attributable to Baidu.
Adjusted EBITDA represents operating profit excluding depreciation,
amortization and share-based compensation expenses.
Free cash flow represents net cash provided by operating activities less capital expenditures.
For more information on non-GAAP financial measures, please see the tables captioned Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures.
For investor inquiries, please contact: