BAIDU, INC. filed this Form 6-K on 06/28/2017
Entire Document

[    ]% Notes due [    ] (the “[    ] Notes”)


Issuer:    Baidu, Inc.
Principal Amount:    US$[    ]
Maturity Date:    [    ]
Coupon (Interest Rate):    [    ]%
Public Offering Price:    [    ]% of face amount
Ranking:    Senior unsecured
Format:    SEC registered
Listing:    Approval in-principle has been received for the listing and quotation of the [    ] Notes on the SGX-ST.
Minimum Denomination:    US$200,000 and integral multiples of US$1,000 in excess thereof
Yield to Maturity:    [    ]%
Spread to Benchmark Treasury:    [    ]%
Benchmark Treasury:    [    ]% due [    ]/[    ]/[    ]
Benchmark Treasury Price and Yield:    [    ] and [    ]%
Interest Payment Dates:    [    ] and [    ], commencing [    ], [    ]
Interest Payment Record Dates:    [    ] and [    ]
Optional Redemption:    Make Whole Call at any time at a redemption price equal to the greater of 100% and a discount rate of the Treasury Yield plus [    ] basis points.
Trade Date:    [    ], 2017
Settlement Date:    [    ], 2017
CUSIP / ISIN:    056752 AJ7 / US056752AJ76
Issue Ratings*:   

[    ]

Issuer Ratings**:   

[    ]

Joint Bookrunners:   

Goldman Sachs (Asia) L.L.C.

J.P. Morgan Securities LLC

The Hongkong and Shanghai Banking Corporation Limited

Co-Managers:    [    ]


* A securities rating is not a recommendation to buy, sell or hold securities and may be revised or withdrawn at any time. Each rating should be evaluated independently of any other rating.
** see “Risk Factors – Risks Related to the Notes – Our credit ratings may not reflect all risks of your investments in the Notes.” in the preliminary prospectus supplement.

The issuer has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus and prospectus supplement if you request it by calling Goldman, Sachs & Co., an affiliate of Goldman Sachs (Asia) L.L.C., toll free at 1-866-471-2526, J.P. Morgan Securities LLC collect at 1-212-834-4533 or HSBC Securities (USA) Inc., an affiliate of The Hongkong and Shanghai Banking Corporation Limited, toll-free at 1-866-811-8049.

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