Prospective purchasers of the Notes should carefully consider the risks described below in this prospectus supplement, in the accompanying
prospectus and in the documents incorporated by reference before deciding to purchase any Notes. If any of these risks actually occurs, our business, financial condition and results of operations could suffer, and you may lose all or part of your
Risks Related to the Notes
The Notes will be structurally subordinated to all obligations of our existing and future subsidiaries and consolidated affiliated entities.
The Notes will not be guaranteed by any of our existing or future subsidiaries and consolidated affiliated entities, who together hold
substantially all of our operating assets and conduct substantially all of our business. Our subsidiaries and consolidated affiliated entities will have no obligation, contingent or otherwise, to pay amounts due under the Notes or to make any funds
available to pay those amounts, whether by dividend, distribution, loan or other payment. The Notes will be structurally subordinated to all indebtedness and other obligations of our subsidiaries and consolidated affiliated entities such that in the
event of insolvency, liquidation, reorganization, dissolution or other winding up of any of our subsidiaries or consolidated affiliated entities, all of that subsidiarys or consolidated affiliated entitys creditors (including trade
creditors) and any holders of preferred stock or shares would be entitled to payment in full out of that subsidiarys or consolidated affiliated entitys assets before any remaining assets would be available to Baidu, Inc. to make payments
due on the Notes.
In addition, the indenture governing the Notes will, subject to some limitations, permit these subsidiaries and
consolidated affiliated entities to incur additional obligations and will not contain any limitation on the amount of indebtedness or other liabilities, such as trade payables, that may be incurred by these subsidiaries and consolidated affiliated
The indenture does not restrict the amount of additional debt that we may incur.
The Notes and the indenture under which the Notes will be issued do not limit the amount of unsecured debt that may be incurred by us or our
subsidiaries or consolidated affiliated entities, and they permit us and certain of our subsidiaries and consolidated affiliated entities to incur secured debt without equally and rateably securing the Notes under specified circumstances. As of
March 31, 2017, our total debt was RMB52.4 billion (US$7.6 billion), primarily consisting of US$1.5 billion in long-term loans and US$750.0 million of our 2.250% Notes due 2017, US$750.0 million of our 3.500% Notes due 2022,
US$1.0 billion of our 3.250% Notes due 2018, US$1.0 billion of our 2.750% Notes due 2019, US$750.0 million of our 3.000% Notes due 2020 and US$500.0 million of our 4.125% Notes due 2025. Our and our subsidiaries and
consolidated affiliated entities incurrence of additional debt may have important consequences for you as a holder of the Notes, including making it more difficult for us to satisfy our obligations with respect to the Notes, a loss in the
market value of your Notes and a risk that the credit rating of the Notes is lowered or withdrawn.
The Notes will be effectively subordinated to
any of our secured obligations to the extent of the value of the property securing those obligations.
The Notes will not be
secured by any of our assets. As a result, the Notes will be effectively subordinated to our existing and future secured obligations with respect to the assets that secure those obligations. The effect of this subordination is that upon a default in
payment on, or the acceleration of, any of our secured obligations, or in the event of our bankruptcy, insolvency, liquidation, dissolution or reorganization, the proceeds from the sale of assets securing our secured obligations will be available to
pay obligations on the Notes only after all such secured obligations have been paid in full. As a result, the holders of the Notes may receive less, ratably, than the holders of secured debt in the event of our bankruptcy, insolvency, liquidation,
dissolution or reorganization.