ABOUT THIS PROSPECTUS
This prospectus is part of a registration statement that we filed with the U.S. Securities and Exchange Commission, or the SEC, using a
shelf registration process. Under this shelf registration process, we may offer and sell the debt securities described in this prospectus in one or more offerings. This prospectus provides you with a general description of the debt
securities we may offer. Each time we use this prospectus to offer debt securities, we will provide one or more prospectus supplements that will contain specific information about the offering and the terms of those debt securities. We may also add,
update or change other information contained in this prospectus by means of a prospectus supplement or by incorporating by reference information we file with the SEC. The registration statement on file with the SEC includes exhibits that provide
more detail on the matters discussed in this prospectus. If there is any inconsistency between the information in this prospectus and any applicable prospectus supplement, you should rely on the information in the applicable prospectus supplement.
Before you invest in any securities offered by this prospectus, you should read this prospectus, any related prospectus supplements and the related exhibits to the registration statement filed with the SEC, together with the additional information
described under the headings Where You Can Find More Information and Incorporation of Certain Documents by Reference.
In this prospectus, unless otherwise indicated or unless the context otherwise requires, the terms we, us, our
company, our and Baidu refer to Baidu, Inc., its subsidiaries and, in the context of describing our operations and consolidated financial information, our consolidated affiliated entities in China; China and
PRC refer to the Peoples Republic of China and, solely for the purpose of this prospectus, exclude Taiwan, Hong Kong and Macau; and all references to RMB and Renminbi are to the legal currency of China and
all references to U.S. dollars, US$, dollars and $ are to the legal currency of the United States.
References in any prospectus supplement to the accompanying prospectus are to this prospectus and to the prospectus
are to this prospectus and the applicable prospectus supplement taken together.
We are not making an offer to sell the securities in any
jurisdiction where the offer or sale is not permitted.