WHERE YOU CAN FIND MORE INFORMATION
We are subject to the reporting requirements of the Securities Exchange Act of 1934, as amended, or the Exchange Act, and, in accordance with
the Exchange Act, we file annual reports and other information with the SEC. Information we file with the SEC can be obtained over the internet at the SECs website at www.sec.gov or inspected and copied at the Public Reference Room maintained
by the SEC at 100 F Street, N.E., Washington, D.C. 20549. You can request copies of these documents, upon payment of a duplicating fee, by writing to the SEC. Please call the SEC at 1-800-SEC-0330 or visit the SEC website for further information on the operation of the public reference rooms.
This prospectus supplement is part of a registration statement that we filed with the SEC, using a shelf registration process
under the Securities Act of 1933, as amended, or the Securities Act, relating to the securities to be offered. This prospectus supplement does not contain all of the information set forth in the registration statement, certain parts of which are
omitted in accordance with the rules and regulations of the SEC. For further information with respect to Baidu, Inc. and the Notes, reference is hereby made to the registration statement and the prospectus contained therein. The registration
statement, including the exhibits thereto, may be inspected on the SECs website or at the Public Reference Room maintained by the SEC.
INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
The SEC allows us to incorporate by reference the information we file with or submit to the SEC, which means that we can disclose
important information to you by referring you to those documents that are considered part of the accompanying prospectus. Information that we file with or submit to the SEC in the future and incorporate by reference will automatically update and
supersede the previously filed information. See Incorporation of Certain Documents by Reference in the accompanying prospectus for more information. All of the documents incorporated by reference are available at www.sec.gov under Baidu,
Inc., CIK number 0001329099.
Our annual report on Form 20-F for the fiscal year ended
December 31, 2016 originally filed with the SEC on March 31, 2017 (File No. 000-51469), or our 2016 Form 20-F, is incorporated by reference in the
As you read the documents incorporated by reference, you may find inconsistencies in information from one
document to another. If you find inconsistencies, you should rely on the statements made in the most recent document.
We will provide a
copy of any or all of the information that has been incorporated by reference in the accompanying prospectus, upon written or oral request, to any person, including any beneficial owner of the Notes, to whom a copy of this prospectus supplement is
delivered, at no cost to such person. You may make such a request by writing or telephoning us at the following mailing address or telephone number:
No. 10 Shangdi 10th
Haidian District, Beijing 100085
Peoples Republic of China
Telephone: +86 (10) 5992-8888