ABOUT THIS PROSPECTUS SUPPLEMENT
This document consists of two parts. The first part is this prospectus supplement, which describes the specific terms of this offering of
Notes by us. The second part, the base prospectus, presents more general information about this offering. The base prospectus was included in the registration statement on Form F-3 (File No. 333-218972)
that we filed with the SEC on June 26, 2017. Generally, when we refer only to the prospectus, we are referring to both parts combined, and when we refer to the accompanying prospectus, we are referring to the base
prospectus as updated through incorporation by reference.
If the description of the offering of the Notes varies between this prospectus
supplement and the accompanying prospectus, you should rely on the information in this prospectus supplement.
You should not consider any
information in this prospectus supplement or the accompanying prospectus to be investment, legal or tax advice. You should consult your own counsel, accountants and other advisors for legal, tax, business, financial and related advice regarding the
purchase of any of the Notes offered by this prospectus supplement.
In this prospectus supplement, unless otherwise indicated or unless
the context otherwise requires, the terms we, us, our company, our Baidu, and issuer refer to Baidu, Inc., its subsidiaries and, in the context of describing our operations and
consolidated financial information, our consolidated affiliated entities in China; China and PRC refer to the Peoples Republic of China and, solely for the purpose of this prospectus, exclude Taiwan, Hong Kong and
Macau; and all references to RMB and Renminbi are to the legal currency of China and all references to U.S. dollars, US$, dollars and $ are to the legal currency of the
All discrepancies in any table between the amounts identified as total amounts and the sum of the amounts listed
therein are due to rounding.