BAIDU, INC. filed this Form FWP on 06/28/2017
Entire Document
Free Writing Prospectus

Filed Pursuant to Rule 433

Registration Statement No. 333-218972

Issuer Free Writing Prospectus dated June 28, 2017

Relating to Preliminary Prospectus Supplement dated June 26, 2017


Pricing Term Sheets

2.875% Notes due 2022 (the “2022 Notes”)


Issuer:    Baidu, Inc.
Principal Amount:    US$900,000,000
Maturity Date:   

July 6, 2022

Coupon (Interest Rate):    2.875%
Public Offering Price:    99.470% of face amount
Ranking:    Senior unsecured
Format:    SEC registered
Listing:    Approval in-principle has been received for the listing and quotation of the 2022 Notes on the SGX-ST.
Minimum Denomination:    US$200,000 and integral multiples of US$1,000 in excess thereof
Yield to Maturity:    2.990%
Spread to Benchmark Treasury:    1.180%
Benchmark Treasury:    1.750% due 05/31/2022
Benchmark Treasury Price and Yield:    99-23 and 1.810%
Interest Payment Dates:    January 6 and July 6, commencing January 6, 2018
Interest Payment Record Dates:    June 21 and December 21
Optional Redemption:    Make Whole Call at any time at a redemption price equal to the greater of 100% and a discount rate of the Treasury Yield plus 20 basis points.
Trade Date:    June 28, 2017
Settlement Date:    July 6, 2017
CUSIP / ISIN:    056752 AH1 / US056752AH11
Issue Ratings*:   

Moody’s: A3 (Review for Downgrade); Fitch: A (Rating Watch Negative)

Issuer Ratings**:    Moody’s: A3 (Review for Downgrade); Fitch: A (Rating Watch Negative)
Joint Bookrunners:   

Goldman Sachs (Asia) L.L.C.

J.P. Morgan Securities LLC

The Hongkong and Shanghai Banking Corporation Limited


Morgan Stanley & Co. International plc

DBS Bank Ltd.

China International Capital Corporation Hong Kong Securities Limited