6-K
BAIDU, INC. filed this Form 6-K on 04/28/2017
Entire Document
 


Bandwidth costs as a component of cost of revenues were RMB1.336 billion ($194.0 million), representing 7.9% of total revenues, compared to 6.9% in the corresponding period in 2016.

Depreciation costs as a component of cost of revenues were RMB823.0 million ($119.6 million), representing 4.9% of total revenues, compared to 4.5% in the corresponding period in 2016.

Operational costs as a component of cost of revenues were RMB958.7 million ($139.3 million), representing 5.7% of total revenues, compared to 6.9% in the corresponding period in 2016.

Content costs as a component of cost of revenues were RMB2.636 billion ($382.9 million), representing 15.6% of total revenues, compared to 8.7% in the corresponding period in 2016. The year-over-year increase was mainly due to iQiyi’s increased content costs.

Selling, general and administrative expenses were RMB2.817 billion ($409.3 million), representing a decrease of 28.6% from the corresponding period in 2016, primarily due to a decrease in promotional spending for transaction services.

Research and development expenses were RMB2.835 billion ($411.8 million), representing a 34.9% increase from the corresponding period in 2016. The increase was primarily due to the growth of research and development personnel-related cost.

Share-based compensation expenses, which were allocated to related operating costs and expense line items, were RMB630.8 million ($91.6 million) in the first quarter of 2017, compared to RMB309.1 million in the corresponding period in 2016.

Operating profit was RMB2.006 billion ($291.4 million), representing a 9.3% decrease from the corresponding period in 2016. Non-GAAP operating profit was RMB2.636 billion ($383.0 million), representing a 4.6% increase from the corresponding period in 2016.

Income tax expense was RMB405.1 million ($58.8 million), compared to RMB674.8 million in the corresponding period in 2016. The effective tax rate for the first quarter of 2017 was 18.6% as compared to 25.4% for the corresponding period in 2016. The decrease in the effective tax rate reflected that operating losses narrowed for some loss-generating entities in the group.

Net income attributable to Baidu was RMB1.777 billion ($258.1 million), representing a 10.6% decrease from the corresponding period in 2016. Basic and diluted earnings per ADS for the first quarter of 2017 amounted to RMB4.65 ($0.68) and RMB4.63 ($0.67), respectively.

Non-GAAP net income attributable to Baidu was RMB2.390 billion ($347.2 million), a 1.3% increase from the corresponding period in 2016. Non-GAAP diluted earnings per ADS for the first quarter of 2017 amounted to RMB6.85 ($1.00).