6-K
BAIDU, INC. filed this Form 6-K on 02/24/2017
Entire Document
 


Summary of adjusted financial information (excluding Qunar)

(RMB in millions, unless otherwise noted)

 

     Year ended December 31,      YoY
variance
 
     2016      2015     

Adjusted Revenues

     70,549        63,073        11.9

Adjusted online marketing revenues

     64,525        61,205        5.4

Active online marketing customer (000)

     982,000        915,000        7.3

Revenue per active online marketing customer (RMB)

     65,300        66,700        (2.1 %) 

Adjusted cost of revenues

     35,279        26,329        34.0

Adjusted selling, general and administrative expenses

     15,071        14,275        5.6

Adjusted research and development expenses

     10,150        9,027        12.5
  

 

 

    

 

 

    

Adjusted operating profit

     10,049        13,442        (25.2 %) 

Outlook for First Quarter 2017

Baidu currently expects to generate total revenues in an amount ranging from RMB16.480 billion ($2.374 billion) to RMB17.030 billion ($2.453 billion) for the first quarter of 2017, representing a 4.2% to 7.6% year-over-year increase. This forecast reflects Baidu’s current and preliminary view, which is subject to change.

Conference Call Information

Baidu’s management will hold an earnings conference call at 8:00 PM on February 23, 2017, U.S. Eastern Time (9:00 AM on February 24, 2017, Beijing/Hong Kong Time).

Dial-in details for the earnings conference call are as follows:

 

International:    +65 67135090   
China    4006208038   
US:    +1 8456750437   
UK:    +44 2036214779   
Hong Kong:    +852 30186771   
Passcode for all regions:    67004023   

A replay of the conference call may be accessed by phone at the following number until March 3, 2017:

 

International:    +61 2 8199 0299   
Passcode:    67004023   

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.