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SEC Filings



Form 20-F
BAIDU, INC. filed this Form 20-F on 03/27/2013
Document Outline
Entire Document (7564.3 KB)
Subdocument 1 - 20-F - FORM 20-F
Page 1 - UNITED STATES
Page 2 - TABLE OF CONTENTS
Page 3 - INTRODUCTION
Page 4 - N/A
Page 5 - PART I
Page 6 - Exchange Rate Information
Page 7 - B. Capitalization and Indebtedness
Page 8 - If online marketing does not further grow in China, our ability to increase revenue and profitabilit
Page 9 - If our expansions into new internet businesses are not successful, our future results of operations
Page 10 - Interruption or failure of our own information technology and communications systems or those of thi
Page 11 - We may face intellectual property infringement claims and other related claims that could be time-co
Page 12 - We have been and may again be subject to claims based on the content found on our websites or the re
Page 13 - We may be subject to patent infringement claims with respect to our P4P platform.
Page 14 - Our success depends on the continuing and collaborative efforts of our management team and other key
Page 15 - We are subject to risks and uncertainties faced by companies in a rapidly evolving industry.
Page 16 - Our results of operations may fluctuate, which makes our results difficult to predict and could caus
Page 17 - Because we rely to a large extent on distributors in providing our P4P services, failure to retain k
Page 18 - Our Japan and other overseas operations may not be successful.
Page 19 - More people are using devices other than personal computers to access the internet. If users do not
Page 20 - If we fail to maintain an effective system of internal control over financial reporting, we may lose
Page 21 - We have limited business insurance coverage.
Page 22 - If the PRC government were to classify P4P services as a form of online advertising or as part of in
Page 23 - We may have exposure to greater than anticipated tax liabilities.
Page 24 - We may be unable to collect long-term loans to the nominee shareholders of our consolidated affiliat
Page 25 - Uncertainties with respect to the PRC legal system could adversely affect us.
Page 26 - We may be adversely affected by the complexity, uncertainties and changes in PRC regulation of inter
Page 27 - Regulation and censorship of information disseminated over the internet in China may adversely affec
Page 28 - A notice issued by the PRC Ministry of Culture in August 2009 may affect our online music services.
Page 29 - The discontinuation of any of the preferential income tax treatments currently available to us in th
Page 30 - We may be deemed a PRC resident enterprise under the EIT Law, which could subject us to PRC taxation
Page 31 - Our subsidiaries and consolidated affiliated entities in China are subject to restrictions on paying
Page 32 - PRC regulations relating to the establishment of offshore special purpose companies by PRC residents
Page 33 - Failure to comply with PRC regulations regarding the registration requirements for employee stock ow
Page 34 - Our auditor, like other independent registered public accounting firms operating in China, is not pe
Page 35 - We face uncertainties with respect to indirect transfers of equity interests in PRC resident enterpr
Page 36 - Substantial future sales or the perception of sales of our ADSs in the public market could cause the
Page 37 - You may not be able to participate in rights offerings and may experience dilution of your holdings
Page 38 - Our dual-class ordinary share structure with different voting rights could discourage others from pu
Page 39 - Item 4. Information on the Company
Page 40 - Users.
Page 41 - Search Products
Page 42 - Baidu Image Search.
Page 43 - Baidu Space.
Page 44 - Baidu Travel
Page 45 - Mobile Related Products and Services
Page 46 - Baidu Voice Assistant.
Page 47 - Baidu Webmaster Platform
Page 48 - Baidu Ads Manager.
Page 49 - International Products and Services
Page 50 - Brand-Link.
Page 51 - Online Marketing Services of Other Forms
Page 52 - U.S.-based Internet Search Providers.
Page 53 - Natural Language Processing Techniques.
Page 54 - P4P Customer Service System.
Page 55 - Regulation
Page 56 - Content regulation
Page 57 - Regulations on News Display
Page 58 - Regulations on Internet Culture Activities
Page 59 - Regulations on Payment Services by Non-financial Institutions
Page 60 - Regulations on Online Game Virtual Currency
Page 61 - Regulations on Employment Agency Services
Page 62 - Software Products
Page 63 - Domain name
Page 64 - Regulations on Foreign Exchange
Page 65 - Regulations on Labor
Page 66 - C. Organizational Structure
Page 67 - Exclusive Technology Consulting and Services Agreement
Page 68 - License Agreements
Page 69 - Loan Agreements
Page 70 - D. Property, Plant and Equipment
Page 71 - Item 4A. Unresolved Staff Comments
Page 72 - Revenue Collection
Page 73 - Operating Costs and Expenses
Page 74 - Content Costs
Page 75 - Taxation
Page 76 - Withholding Tax
Page 77 - Tax Residence
Page 78 - PRC Business Tax and VAT
Page 79 - Results of Operations
Page 80 - Operating Costs and Expenses.
Page 81 - Operating Profit.
Page 82 - Operating Profit.
Page 83 - Foreign Currency
Page 84 - Revenue Recognition
Page 85 - (5) Barter transactions
Page 86 - Share-based Compensation
Page 87 - Income Taxes: Overall,
Page 88 - Intangibles Goodwill and Other
Page 89 - Recent Accounting Pronouncements
Page 90 - N/A
Page 91 - Cash Flows and Working Capital
Page 92 - Holding Company Structure
Page 93 - C. Research and Development
Page 94 - F. Contractual Obligations
Page 95 - Item 6. Directors, Senior Management and Employees
Page 96 - James Ding
Page 97 - 2000 Option Plan
Page 98 - Award Agreement.
Page 99 - 2008 Share Incentive Plan
Page 100 - Restricted Shares and Restricted Share Unites.
Page 101 - Compensation Committee
Page 102 - Terms of Directors and Executive Officers
Page 103 - Item 7. Major Shareholders and Related Party Transactions
Page 104 - Share Options and Restricted Shares Grants
Page 105 - Dividend Policy
Page 106 - B. Plan of Distribution
Page 107 - B. Memorandum and Articles of Association
Page 108 - Transfer of Shares.
Page 109 - Variations of Rights of Shares.
Page 110 - United States Federal Income Taxation
Page 111 - U.S. Holders are urged to consult their tax advisors about the application of the U.S. federal tax r
Page 112 - Taxation of Disposition of Shares
Page 113 - de minimis
Page 114 - Information Reporting and Backup Withholding
Page 115 - I. Subsidiary Information
Page 116 - Item 12. Description of Securities Other than Equity Securities
Page 117 - Fees and Other Payments Made by the Depositary to Us
Page 118 - PART II
Page 119 - Item 16A. Audit Committee Financial Expert
Page 120 - Item 16D. Exemptions from the Listing Standards for Audit Committees
Page 121 - PART III
Page 122 - N/A
Page 123 - N/A
Page 124 - N/A
Page 125 - N/A
Page 126 - N/A
Page 127 - N/A
Page 128 - N/A
Page 129 - SIGNATURES
Page 130 - N/A
Page 131 - REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Page 132 - REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Page 133 - N/A
Page 134 - N/A
Page 135 - N/A
Page 136 - N/A
Page 137 - N/A
Page 138 - N/A
Page 139 - Consolidation: Overall
Page 140 - Proxy Agreement/Power of Attorney
Page 141 - License Agreements
Page 142 - Equity Pledge Agreement
Page 143 - Basis of Accounting
Page 144 - Use of Estimates
Page 145 - Business Combinations
Page 146 - Accounts Receivable
Page 147 - Investments (continued)
Page 148 - Fair Value Measurements of Financial Instruments
Page 149 - Fixed Assets
Page 150 - Goodwill and Intangible Assets (Continued)
Page 151 - Impairment of Long-Lived Assets Other Than Goodwill
Page 152 - Revenue Recognition (Continued)
Page 153 - Revenue Recognition (Continued)
Page 154 - Cost of Revenues
Page 155 - Income Taxes (Continued)
Page 156 - Earnings Per Share ( EPS ) (Continued)
Page 157 - Concentration of Risks
Page 158 - Concentration of Risks (Continued)
Page 159 - Recent Accounting Pronouncements
Page 160 - Business combinations in 2012: (Continued)
Page 161 - Business combinations in 2011: (Continued)
Page 162 - Short-term investments
Page 163 - Long-term investments (Continued)
Page 164 - N/A
Page 165 - Goodwill
Page 166 - Intangible assets
Page 167 - Intangible assets (Continued)
Page 168 - Short-term loans
Page 169 - China
Page 170 - China (Continued)
Page 171 - N/A
Page 172 - N/A
Page 173 - Capital commitments
Page 174 - Operating lease commitments (Continued)
Page 175 - Guarantees (Continued)
Page 176 - Ordinary shares
Page 177 - Retained earnings (Continued)
Page 178 - N/A
Page 179 - Baidu, Inc.
Page 180 - Baidu, Inc. (Continued)
Page 181 - Baidu, Inc. (Continued)
Page 182 - Subsidiaries
Page 183 - Fair Value Measurements and Disclosures: Overall
Page 184 - Assets and liabilities measured or disclosed at fair value (Continued)
Page 185 - Assets and liabilities measured or disclosed at fair value (Continued)
Page 186 - Assets and liabilities measured or disclosed at fair value (Continued)
Subdocument 2 - EX-4.33 - EX-4.33
Page 1 - Exhibit 4.33
Page 2 - Liang Zhixiang
Subdocument 3 - EX-4.34 - EX-4.34
Page 1 - Exhibit 4.34
Page 2 - N/A
Page 3 - N/A
Page 4 - N/A
Page 5 - N/A
Page 6 - N/A
Page 7 - N/A
Page 8 - Party A: Baidu Online Network Technology (Beijing) Co., Ltd.
Page 9 - N/A
Page 10 - Pledgee: Baidu Online Network Technology (Beijing) Co., Ltd.
Subdocument 4 - EX-4.35 - EX-4.35
Page 1 - Exhibit 4.35
Page 2 - NOW, THEREFORE
Page 3 - N/A
Page 4 - N/A
Page 5 - N/A
Page 6 - N/A
Page 7 - N/A
Page 8 - N/A
Page 9 - N/A
Page 10 - IN WITNESS WHEREOF
Page 11 - Party A: Baidu Online Network Technology (Beijing) Co., Ltd.
Subdocument 5 - EX-4.36 - EX-4.36
Page 1 - Exhibit 4.36
Subdocument 6 - EX-4.37 - EX-4.37
Page 1 - Exhibit 4.37
Page 2 - N/A
Page 3 - N/A
Page 4 - N/A
Page 5 - N/A
Page 6 - N/A
Page 7 - N/A
Page 8 - IN WITNESS WHEREOF
Subdocument 7 - EX-4.74 - EX-4.74
Page 1 - Exhibit 4.74
Page 2 - Party A:
Subdocument 8 - EX-4.77 - EX-4.77
Page 1 - Exhibit 4.77
Page 2 - CONTENTS
Page 3 - N/A
Page 4 - THIS AGREEMENT
Page 5 - Beijing Baidu Netcom
Page 6 - Environmental Claim
Page 7 - GAAP
Page 8 - Lender
Page 9 - NASDAQ
Page 10 - RMB
Page 11 - Screen Rate
Page 12 - Utilisation Request
Page 13 - N/A
Page 14 - SECTION 2
Page 15 - SECTION 3
Page 16 - SECTION 4
Page 17 - N/A
Page 18 - SECTION 5
Page 19 - Market Disruption Event
Page 20 - N/A
Page 21 - SECTION 6
Page 22 - N/A
Page 23 - N/A
Page 24 - SECTION 7
Page 25 - N/A
Page 26 - Conditions Precedent
Page 27 - N/A
Page 28 - Adjusted Consolidated EBITDA
Page 29 - Consolidated Tangible Net Worth
Page 30 - Consolidated Total Onshore Subsidiaries Borrowings
Page 31 - Exceptional Item
Page 32 - Quasi-Security Interest
Page 33 - N/A
Page 34 - N/A
Page 35 - Acceleration
Page 36 - N/A
Page 37 - N/A
Page 38 - N/A
Page 39 - SECTION 8
Page 40 - N/A
Page 41 - SECTION 9
Page 42 - N/A
Page 43 - N/A
Page 44 - N/A
Page 45 - N/A
Page 46 - SECTION 10
Page 47 - This Agreement has been entered into on the date stated at the beginning of this Agreement.
Page 48 - SCHEDULE 1
Page 49 - N/A
Page 50 - SCHEDULE 2
Page 51 - Executed by the parties
Subdocument 9 - EX-4.78 - EX-4.78
Page 1 - Exhibit 4.78
Page 2 - Party A: Baidu Online Network Technology (Beijing) Co., Ltd.
Subdocument 10 - EX-4.79 - EX-4.79
Page 1 - Exhibit 4.79
Page 2 - Party A: Baidu Online Network Technology (Beijing) Co., Ltd.
Subdocument 11 - EX-4.80 - EX-4.80
Page 1 - Exhibit 4.80
Page 2 - Party A: Baidu Online Network Technology (Beijing) Co., Ltd.
Subdocument 12 - EX-4.81 - EX-4.81
Page 1 - Exhibit 4.81
Page 2 - Party A: Baidu Online Network Technology (Beijing) Co., Ltd.
Subdocument 13 - EX-4.82 - EX-4.82
Page 1 - Exhibit 4.82
Page 2 - Party A: Baidu Online Network Technology (Beijing) Co., Ltd.
Subdocument 14 - EX-4.83 - EX-4.83
Page 1 - Exhibit 4.83
Page 2 - Party A: Baidu Online Network Technology (Beijing) Co., Ltd.
Subdocument 15 - EX-8.1 - EX-8.1
Page 1 - EXHIBIT 8.1
Subdocument 16 - EX-12.1 - EX-12.1
Page 1 - EXHIBIT 12.1
Subdocument 17 - EX-12.2 - EX-12.2
Page 1 - EXHIBIT 12.2
Subdocument 18 - EX-13.1 - EX-13.1
Page 1 - EXHIBIT 13.1
Subdocument 19 - EX-13.2 - EX-13.2
Page 1 - EXHIBIT 13.2
Subdocument 20 - EX-15.1 - EX-15.1
Page 1 - EXHIBIT 15.1
Subdocument 21 - EX-15.2 - EX-15.2
Page 1 - EXHIBIT 15.2
Subdocument 22 - EX-15.3 - EX-15.3
Page 1 - EXHIBIT 15.3
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